Why email?
Email is one of the most powerful marketing channels a brand can leverage to engage with its audience.It seems so unimportant compared to other marketing tools available. But in reality, email is one of the most cost-effective and scalable channels to acquire and retain customers. (This applies to online D2C and personal brands)
Need some proof? Take a look at the data:
Current data shows email converts better than social media. And it’s not going anywhere. Here are some interesting data points to back up the power and scale of this channel:1. There are an estimated 4.3 billion email addresses worldwide, averaging just over 2 email accounts per person. That means about 2 billion people use email globally. Huge market.2. Email is 40x more cost-effective than Meta and X when acquiring new customers. According to the Data & Marketing Association, for every $1 spent on email marketing, the average ROI is $42. That means if you aren’t already using it to reach customers, installing this channel as a business practice could see you profiting from a 4200% boost in sales.3. Approximately 73% of Millennials -- the largest generation spending money online -- prefer to be contacted by email. According Shopify 2023 E-Commerce trends report.
The hidden unfair advantage that email unlocks:
In today's marketplace, the most successful online brands are the ones who own their audience, and guess what? Email is one of the only channels (if not the only channel) where brands own their audience.Think about it: on social platforms, followers are kind of a borrowed audience, if for some reason you don't play by the rules of the algorithm, you can’t lose access to these people and, with that, your ability to promote and sell. No buenoIn contrast, when brands invest in growing their email list, they are actually building their own acquisition and retention channel. In other words, they are building a direct communication channel that can't be limited if Zucks decides to change the rules of the game. (which by the way happens very often)
Bottom Line:
If you want to increase your profits and rely less on your paid ads, you need to invest in email marketing. PeriodEmail is how you convert and retain. It's the bottom of your funnel.In today's online marketplace, consumers have access to tons of good options, and that means, they will shop around before committing to any brand. This is a fact.Think about it...With too many good products out there, it's incredibly difficult for the modern consumer to go to your site and trust you enough to buy on the spot.So, how do you increase the likelihood of them investing in you or your product?You need to find a way to have multiple touchpoints with them so they can trust a little and give you a shot.And guess what is the most effective medium for doing this?Email my friend.A well-designed email acquisition and retention system will help you turn site visitors into customers and customers into true fans.I hope this gives you some clarity about the importance of this medium.If you recognize the power of email, are ready to take action and invest in your own best marketing asset, then you’re in the right place.Feel free to book a discovery call, and let’s chat for 15 minutes to see how we can use this tool to connect with your audience and turn them into VIP customers.
